Business
strategy
Turn business goals into a practical plan, connecting strategy with the processes and digital tools needed to deliver it.
- Business and margin assessment
- Priorities and action plan
- Performance indicators
Strategy for small businesses · Independent board advisory
An outside perspective.
A clearer way forward.
I help small and family-owned businesses define their strategy and put it into practice through executive leadership, consulting and web applications that improve management and profitability.
Start a conversation ↗Practical strategy · Independent advisory · Flexible executive leadership
Experience for your next chapter.From vision to action.
20 yearsscaling and developing businesses
×15growing the business 15-fold in 15 years
18+ countriesinternational group expansion
01 / Strategy and advisory
Important decisions
deserve perspective.
Business
Flexible executive
leadership
CEO experience with the time commitment your business needs: hourly, by the day or through an agreed monthly engagement.
- Defined scope, commitment and objectives
- Team coordination and execution
- Tracking priorities and results
Independent
board adviser
Bring independent judgment, management experience and a long-term perspective to the board.
- Challenge strategic decisions
- Governance and professionalisation
- Oversight of management and risks
José Juan Vidal de Torres Romero
Seville · International perspective
Seville · International perspective
02 / Experience that informs judgment
I have been on the other
side of the table.
My experience comes from leading businesses and making decisions on growth, operations, people and profitability. Following my tenure as CEO of an international services group, I have served on its board since September 2025.
I have helped a family-owned business evolve into a private-equity-backed organisation, participated in corporate transactions and supported international expansion. I understand the demands of growth and the importance of maintaining control of the business.
I bring this experience to small and family-owned businesses seeking a sounding board, clear priorities and confidence in their next chapter.
Leading in the present, drawing on the past and looking to the future.
03 / International experience
International experience,
knowledge on the ground.
Countries where I have developed business and held management responsibilities.
18 countries in my experience
EuropeSpain · Portugal · United Kingdom · Ireland · Germany
North America, Central America and the CaribbeanUnited States · Mexico · Guatemala · Honduras · El Salvador · Nicaragua · Costa Rica · Panama · Dominican Republic · Jamaica
South AmericaColombia · Peru · Chile
04 / How I work
Close to business owners.
Grounded in the business.
First, listen.
Understand your goals, what is holding the company back and what the numbers really say.
Choose what matters.
Compare options and agree on key decisions, responsibilities, resources and timelines.
Make progress.
Review execution, measure results and adjust course with owners and the team.
Especially for family-owned businesses and SMEs seeking growth, better profitability, professional management or a leadership transition. I also support investor-backed companies on strategy and governance.
05 / Consulting and development
From the agreed strategy
to the tools that deliver it.
Consulting continues through execution: I translate business priorities into processes and web applications alongside consulting, engineering and IT professionals.
The business objective
Identify what needs to improve, which processes must change and how progress will be measured.
The right solution
Design and develop web applications, management platforms and dashboards to the agreed scope.
Change in daily operations
Support implementation, team adoption and measurement of results.
Areas of applicationProcess and case managementProject trackingBusiness controls and indicatorsTask automation
Each project starts with an assessment and agreed scope, deliverables, budget and responsibilities.
Discuss your project ↗06 / Team and collaborators
A business vision.
A team to make it happen.
+20collaborating professionals
I collaborate with a network of more than 20 professionals in consulting, quality, engineering and IT platform development. Each project brings together the right team for its agreed scope.
Strategy and management
Assessment, priority setting, organisation and execution support.
Processes and improvement
Process design, management systems and operational quality improvement.
Technical perspective
Technical analysis and development aligned with business needs.
Web applications and platforms
Development and implementation of digital tools to deliver the agreed strategy.
07 / The next step
What decision lies
ahead?
Tell me where your business stands and what decision lies ahead. A good conversation starts with understanding your objective.
Contact and meeting requests
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